Tales of the Cocktail is the world's premier cocktail festical, bringing together the international spirits community for five days of what's now, what's new and what's next in bartending. Held annually in New Orleans, Tales of the Cocktail has something for bartenders and spirits professionals with opportunities to mix and mingel with the brightest minds in mixology during an always-spririted schedule of seminars, dinners, competitions, tasting rooms and new product launches.

Legend has it that the first true cocktail, the Sazerac, was mixed in New Orleans in the early 19th century by a pharmacist named Antoine Amadee Peychaud. When Monsieur Peychaud poured the mixture of his family’s recipe for stomach bitters and French brandy into double-end egg cups known as coquetiers (pronounced koh-kuh-TYAYS) the slurred pronunciation by imbibers came out like “cocktail.”

Tales of the Cocktail is always held in July at various locations throughout the French Quarter. Some of the city’s best-known mixologists – along with noted bartenders from around the country – can be counted on to shake, stir and pour their colorful concoctions for thousands of grateful and happy guests. The occasion also features authors on the subject, “Spirited Dinners,” lectures, demonstrations, and all things “cocktail” (luncheons, parties and cocktail hours). Close to two dozen of the leading restaurants from around the city participate in the various events.Over the years, the cocktail has taken on many exotic incarnations, the most imaginative of which were concocted here in New Orleans. Famous drinks such as the Absinthe Frappe, the Ramos Gin Fizz, the Obituary Cocktail, the Hurricane, the Hand Grenade and many others owe their beginnings to the imagination and creativity of New Orleans bartenders. To commemorate this grand tradition, “Tales of the Cocktail” was conceived in 2003 and has rapidly grown into one of the city’s favorite celebrations.

Reservations to the events are strongly recommended, as are advance hotel reservations. For tickets to Tales of the Cocktail, log on to web site